Closer to nature: Workmanship that fascinates, and versatility that impresses!

Creation impresses at the IDS stand with more than 50 live demos and a new composite system

Be it aesthetic composite veneers or individual ceramic coating: Dental workmanship is unique and fascinates many! At the end of March IDS guests visited the Creation Willi Geller stand for several hours to watch more than 30 first-class dental technicians and oral designers coating, modelling and customising new and proven materials and prosthetic teeth. But it was busy behind the three demo booths too, as IDS innovations such as the light-curing composite system Creation VC, which had its première at the leading dental trade fair, held great interest for the dental technicians in Cologne.

At IDS 2017 Creation Willi Geller presented not only current product highlights, but also impressed visitors with a dental master class. Visitors thronged to see 34 renowned dental technicians and opinion leaders from around the globe at the three demo booths giving 55 real-life demonstrations and their own personal tips and tricks. All five days of the trade fair saw lively discussions, a high level of interest and passionate presentations. In short: The incredibly open and friendly atmosphere allowed everyone to learn from one another and get inspired - just like a meeting between friends!

“Workmanship hand in hand - versatile and individual!”
Annette Mildner, Managing Director Creation Willi Geller Germany, summarises: “This year’s IDS was once again a festival for dental workmanship. Morning, noon and night, visitors from around the globe attended our demo booths – packed together, often in two or three rows. IDS is increasingly becoming a global hotspot; Creation is currently experiencing strong growth internationally, demonstrated by the high number of dental technicians and retailers from the Middle East, Asia and South America who visited the stand in Cologne.

The light-curing composite system, Creation VC, proved a real magnet to visitors, Mildner continues, which due to the hybrid MFR technology and proven colour system, now also offers almost natural composite restorations with unique Creation brilliance.

Annette Mildner concludes: “Be it innovative veneer ceramic, universal composite or artificial teeth or a modern composite system, which gives the user almost limitless freedom: Versatility and individuality in veneers are the strengths in the lab and at Creation. Added to that is the unique and friendly way our users interact with each other. That is hand-in-hand workmanship, for unique dental aesthetics!”